Are You Confident Your Insurance Program Is Competitively Positioned?

Most businesses renew their insurance program the same way each year.
Meet with their broker. Review the numbers. Negotiate a little. Move on.

But very few companies stop to ask a more important question:

How does our program actually compare to the rest of the market?

Not what one carrier thinks. Not what last year looked like.
What does the data say?

Bringing Data Into the Conversation

At DSP, we use advanced benchmarking tools powered by Advisen to evaluate how your insurance program stacks up against companies that look like yours.

This is not a generic comparison. It is real-world market intelligence drawn from millions of commercial insurance placements across the United States and Canada.

Our benchmarking reports highlight:

• Typical premium ranges paid by similar organizations
• Common coverage limits and retention strategies in your industry
• Whether your program appears aggressively structured, conservatively positioned, or right in line with the market

Instead of relying solely on carrier feedback or anecdotal experience, you gain objective insight.

Why This Matters

Insurance markets shift. Carrier appetites change. Industry loss trends evolve.

What was competitive three years ago may not be competitive today.

Benchmarking allows you to:

• Validate your renewal strategy with data, not assumptions
• Identify potential coverage gaps before they become costly problems
• Confirm whether limits, deductibles, and structures align with industry norms
• Have more strategic conversations with carriers

In our experience, this is one of the most underused tools in risk management. And it should not be.

A More Confident Renewal Process

When you walk into a renewal conversation backed by market data, it changes the tone.

You are not just reacting to a proposal.
You are evaluating it.

You know whether your pricing sits in the lower quartile, median, or upper range for your peer group. You know whether your deductible strategy is common or aggressive. You know whether your limits align with companies of similar size and complexity.

That clarity leads to better decisions.

How We Use It at DSP

We routinely run benchmarking analyses behind the scenes for our insured clients. It helps us pressure-test strategies, validate positioning, and bring proactive ideas to the table.

And if you are not currently working with us, we are happy to run a benchmarking comparison at no charge so you can see where you stand.

If you are not sure whether your program is competitively positioned, that is exactly the kind of question worth answering.

Reach out and let’s take a look at how your insurance program compares to the market.